Forestables
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Branding
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Illustration
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Art Direction
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Web Design
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Print Design
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Packaging Design
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Branding Strategy
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Competitor Research
Summary
A nature-inspired urban foraged recipes brand which solves multiple consumer pain points within the home delivery meal plan market; customization, recipe flexibility, zero subscriptions and especially natural ingredients. It doesn't get more natural than foraged straight from the forest and other environments.
Forestables brings ingredients straight from the forest directly to the consumer's kitchen. Based on research and competitive analysis, typically home-delivered meal companies have preset recipes, plans, ingredients and servings with little to no flexibility to customize and you are forced into a monthly plan to be able to access the meals. This brand solves those problems because users have the freedom to either buy foraged ingredients by themselves or to include multiple recipes per ingredient to have the freedom to change their mind when it arrives such as tea, dessert or dinner.
Informational and Gratitude Cards
Web Design Layouts
Web Design Layouts
Displaying multiple types of helpful information on the purchasing page for an ingredient shows that the company really cares for their audience.
Recipe Card
Having more than one recipe per page compared to competitors is not only a visual choice, it reflects the brand's mission of giving customers the freedom of flexibility.
Informational Poster and Merch
Patterns
Gallery Installment
This was my senior capstone project which took a year's worth of planning, researching, conceptualizing and executing.
Exhibition Photography:
Defining Studios, LLC, Courtesy of Hartford Art School Galleries
University of Hartford