Case Study
Website and Campaign Banner
Concept & Design Research
For my senior thesis project, my goal was to create a business with a unique take on an industry to make a unique brand identity while utilizing a combination of strategic and visual communication skills. This home-delivered recipe brand illustrates to their audience how they stand out from their competitors as they also do in their industry while giving an urban-decorative pop feel.
With competitive analysis, I determined that there was a lack of flexibility, use of natural forest ingredients in the recipe delivery industry and a young adult to adult audience with a growing interest in unprocessed food and longing for nature outside of their 9-5 jobs. My process was to develop the brand idea and audience first then to create the visual elements to match.
Recipe Card
Front
Back
From my research I saw that typically with home-delivered recipe meal plans, the brand would send a large page with only one recipe per meal listing all directions, ingredients and pictures. I interpretted that as a waste of space and materials since it would be more efficient and less wasteful as a condensed layout. If someone wanted to create a recipe book with these they could easily punch holes on top and put it into a three ring binder since they are laminated 8.5 x 11 sheets of paper.
Thank You Card
Front
Back
Informational Card
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Back
Merchandise
Promotional Material
